Brand mention
Your company appears in the answer. This is the basis of the Visibility Score, whether the mention is positive or negative.
01 / UNDERSTAND
How visible is your brand in AI answers?
AI Visibility describes whether and how your company appears in AI answers to relevant questions. Transparion helps you understand brand mentions, sources and brand perception.
THE FOUNDATIONS
Three signals to tell apart.
An AI answer can mention your brand without recommending it. It can cite your website without including your product in its selection.
Citation
Your domain appears as a source. A source supports information; on its own, it does not indicate whether your product is suitable.
Interpretation
The answer associates your brand with audiences, features and assessments. Read the context to identify relevant recommendations and inaccurate descriptions.
UNDERSTAND THE METRICS
What your result actually measures.
The values describe the sample examined. They do not measure the entire market or every conversation with an AI system.
- AI Visibility · %
- The share of successfully evaluated answers that mention your brand. In Pro Scan, successful answers from all three systems are counted together.
- Citation Share · %
- The share of evaluated answers with your own domain as a source. If no visible citations are available anywhere in the scan, Transparion uses documented search sources as an approximation.
- Brand sentiment · 0–100 points
- Separate, model-assisted brand research assesses positive and negative evidence, weighted by relevance and confidence. This value is not a customer survey or the share of satisfied customers.
CALCULATION EXAMPLE · NOT AN ACTUAL MEASUREMENT
6 answers mentioning the brand10 successful answers60 %AI Visibility
Failed answers do not count as missing mentions. A Visibility Score of 60% is neither a 60% market share nor a guarantee of recommendations.
UNDERSTAND THE TERMS
SEO, AEO and GEO are connected.
Search engines also provide generative answers. Search optimization and AI Visibility are therefore connected disciplines.
Scroll sideways to compare.
| Term | Focus | Example for your team |
|---|---|---|
| SEO · Search Engine Optimization | Make content accessible, understandable and discoverable in search. | Review indexability, internal links and useful product pages. |
| AEO · Answer Engine Optimization | Answer specific questions clearly and with supporting evidence. | Clearly document the requirements for an integration. |
| GEO · Generative Engine Optimization | Improve how content is presented and used in generative answers. | Cross-check positioning, supporting evidence and cited sources. |
These terms overlap. None guarantees a mention, a citation or a particular ranking.
INTERPRET THE RESULTS
A snapshot with context.
Prompts, market, timing and model all influence the answers. Use the score as a starting point and examine the underlying answers.
Is high visibility always a good thing?
Not every mention is a recommendation. Also examine the answer context, brand sentiment, competitors and sources. A high number alone does not explain how your brand is perceived.
Why can my result change?
Models, available sources and answers change. Different questions or a different target market also change the sample. Individual fluctuations therefore do not prove the effect of a website change.
What does the analysis not show?
It is not a complete survey of personalized chats, a measure of reach or evidence of leads or revenue. Answers can be factually wrong; verify important claims against the sources.
What do I get for free?
Transparion Insight examines automatically derived questions in ChatGPT, provides initial recommendations and offers optional AEO feedback on one content page. Receive the link to your online result by email, with no account or credit card required.
TAKE THE NEXT STEP
Turn understanding into a next step.
In the Relevance chapter, connect your observations with specific tasks for positioning, content and sources.