Platform · Benefits
Insights your team can put to work.
Transparion connects observed AI answers with specific tasks. See where your brand appears, which information is missing and which content you should review next.
Marketing and content
Work on the information that matters.
Purchase-oriented questions reveal which requirements matter in the answers examined. Use them to identify topics for product pages, comparisons and frequently asked questions.
- Insight provides initial recommendations to help you review the content already on your website.
- Detailed content briefs in Pro Scan help you prepare a revision with an outline, guiding questions and relevant evidence.
- AEO feedback on submitted content pages and technical findings in Pro Scan add to the content perspective. Your team reviews and implements suitable actions.
Product and market
See how your offering is described.
A vendor mention alone does not explain how your product is perceived. The answers and competitor comparison help you examine that picture more closely.
- Review which attributes the answers examined associate with your brand and whether they describe your offering accurately.
- In Pro Scan, compare up to four selected competitors and examine differences between the AI models included.
- Use notable statements as a reason to check product information and supporting evidence. The analysis describes the answers examined and does not replace a customer survey.
Collaboration
Discuss results on a shared basis.
A saved report connects the analysis scope with its findings. Marketing, product and leadership can use it to decide together which tasks take priority.
- Pro Scans remain available in your account. Reopen questions, sources and recommendations as your work continues.
- Export results as PDF or editable PowerPoint files to bring relevant findings into your own meetings.
- Manage prompt sets for different companies and keep their results organized in separate website histories.
Continuity
Track changes and interpret them carefully.
After two completed Pro Scans of the same website, your account shows its development. Reusable questions and scheduled scans make ongoing observation easier.
- Compare results using consistent questions and markets wherever possible. Record which content you changed between scans.
- Also account for changes to models, sources and prompt sets. A higher score alone does not demonstrate the effect of an individual action.
- Observed visibility is not evidence of revenue. Combine the findings with your own sales and website data before drawing business conclusions.