Resources · Prompt library

Purchase-oriented questions for a clear comparison.

A good prompt set covers different decisions your audience faces. The examples help you prepare your own questions and define a suitable scope for your analysis.

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4-minute readInsights for B2B SaaS teams

Illustrative prompt examples

Questions grounded in a specific decision.

Choose a topic and use the templates as a starting point for your own questions. Adapt the role, market and requirements to your offering.

Editorial examples, not observed user inquiries or measured results. The questions deliberately avoid favoring a particular brand.

8 examples shown.

01CRM

Sales leadership · SaaS · 25 employees

I lead sales at a SaaS company with 25 employees. Which CRM solutions suit a small sales team that wants a shared overview of quotes and Stripe subscriptions?

What this question checks

Checks which vendors are mentioned for a specific team profile and integration requirement.

02CRM

Revenue Operations · Migration · Data export

As the Revenue Operations lead, I am looking for a CRM for our growing B2B team. Which solutions support a move from spreadsheets, clearly defined sales stages and a complete data export?

What this question checks

Shows whether the selection considers implementation effort, sales processes and data access.

03Project management

Product leadership · Distributed team · Jira and Slack

I lead a distributed product team of 40 people. Which project management tools connect roadmap planning with our work in Jira and Slack without requiring us to maintain duplicate tasks?

What this question checks

Checks the fit with a specific workflow and the reasoning behind recommended integrations.

04Project management

Agency leadership · Client projects · Time planning

As an agency lead, I am looking for a project management solution for 15 employees. We need project budgets, time tracking and guest access for clients. Which vendors offer this combination?

What this question checks

Reveals which vendors are suggested for several related requirements.

05Security

IT leadership · B2B team · Access management

I manage IT for a B2B company with 80 employees. Which password managers offer SSO, shared vaults and centralized access revocation when someone leaves the team?

What this question checks

Checks whether the answer identifies specific security features and supports them with accessible sources.

06Security

IT procurement · Device management · Small IT department

I purchase security software for a company with a small IT department. Which solutions centrally manage Windows and macOS devices and provide clear records of unusual events?

What this question checks

Shows how technical suitability and management effort influence the recommendation.

07HR

People Operations · Multiple countries · Onboarding

As the People Operations lead, I am looking for an HR system for 120 employees across three countries. Which solutions combine employee data, absences and onboarding and allow different access permissions for each legal entity?

What this question checks

Checks whether organizational structure and international workflows influence vendor selection.

08HR

Recruiting leadership · Growing team · Hiring process

I lead recruiting at a growing software company. Which applicant tracking systems support structured interview assessments, scheduling and clear reports for hiring departments?

What this question checks

Reveals which vendors fit the tasks of multiple roles involved in the process.

Copying a template does not save or analyze it. Add suitable questions to your prompt sets, then select the set for a Pro Scan.

Context

Connect audience, task and criteria.

A specific question makes clear which decision a product should be relevant to. Include only requirements that actually matter in that situation.

Name the audience and its business context, such as a distributed product team or mid-sized businesses in Germany, Austria and Switzerland.
Describe the task: what problem needs solving, and in which workflow does it arise?
Add essential integrations, constraints or exclusion criteria. Keep the question open without steering the answer toward your brand.

Analysis scope

Start automatically or refine the details yourself.

Insight and Pro Scan differ in how you define the scope. Use the example questions as inspiration and adapt them to your company.

Insight derives purchase-oriented questions automatically from your website. You do not need to create your own prompt set before starting.
In Pro Scan, you select 10–30 active questions. Write your own, edit suggestions and have additional questions generated automatically.
Market, audience, category and specialization provide additional context for preparation. Check every suggestion for relevance and clarity.

Configure your own analysis

Reuse

Keep questions as material you can reuse.

Manage prompt sets for each company in your account. Prepare questions in advance, edit them later and use them directly in a Pro Scan.

A saved set can contain 1–30 unique questions. To run a Pro Scan, you need 10–30 active questions.
Give the set a clear name and add company and market context.
Saved questions remain visible and editable. Changes to a set do not alter scan results already created.

Open prompt sets in your account

Comparability

Reuse a consistent core set.

A follow-up scan is especially useful when you know what has changed in the scope. Keep important questions for future measurements.

Keep the core questions and target market as consistent as possible when tracking the same website.
Add new topics deliberately. A changed prompt set can produce different results even if your website stays the same.
Scheduled scans reuse the saved questions. Schedule changes apply to future runs; existing results are preserved.

Understand the metrics and their limits