02 / TAKE ACTION
When potential customers use AI for research, its answers can help shape their choice of vendors. Find out where your brand is missing and which information could explain it more clearly.
PURCHASE DECISIONS
A possible B2B SaaS scenario: a team is looking for a solution to specific requirements and uses AI as one part of its research.
ILLUSTRATIVE PURCHASE QUESTION
“Which CRM suits a European SaaS team that needs HubSpot integration and clearly documented data hosting?”
The prompt combines an audience, an integration and decision criteria. It is an example, not an observed customer inquiry.
The question describes the task, market and important constraints.
An answer can suggest products and explain their differences.
The team checks documentation, vendor websites and independent sources.
Demos, trials and direct conversations help establish whether the product is actually a good fit.
PRIORITIZE ACTIONS
Start with an important purchase decision and an information gap supported by evidence. The following cases are illustrative examples.
Content & Product
Marketing & Positioning
Content & Technology
Prioritize by the relevance of the purchase question, strength of evidence and effort required. Your team reviews and implements the recommendations.
ASSESS PROGRESS
A useful improvement process distinguishes completed work from its observed effects.
CONTINUE AS A TEAM
Insight provides a starting point. In Pro Scan, you can select specific questions and competitors and use findings to develop detailed content briefs.
THE RIGHT STARTING POINT
Use questions from actual sales conversations: which audience, use case, integrations and market your product needs to serve.
