- Comparable measurements
- The website, questions and investigation scope need to match. A changed question set can shift overall scores even when the way a brand is represented has not changed.
- Responsibility for review
- Notifications need recipients and an agreed response to deviations. The planned Monitor does not publish changes to your website.
- Released data connections
- Additional data sources, alert rules and reporting intervals will only be confirmed with the available product. A public launch date has not yet been set.
Monitor is planned. Individual answers can vary; a trend does not prove a cause or replace expert review. Connections to additional analytics tools are not a promised part of the current offering.